Embracing Mobile Technology in B2B
Mobile technology is transforming B2B relationships, and businesses must adapt. A desktop in the office is now a traditional, limited way to communicate with clients; it limits interactions with more mobile clients and those who work remotely. Everyone, including business clients and employees, carries a mobile device. Reaching them via device will increase the accessibility of your resources, products, and services.
Complex Customer Demands
Clients must be able to reach your business and access your products or services with ease. Limiting the channels that they can do so is counterintuitive to customer satisfaction.
Not only do they want more channels to access your business, but they also want the experience to be similar across all channels. There should be no difference in the quality or depth of service provided whether a client contacts you via email, chat, phone, or physically visits your office.
Empower Staff Members
Using mobile technology, you can support workers who are out on the field. Some businesses have employees that work while on the move or offsite. They can access corporate information and resources from their devices.
For example, sales staff can have personalized data while out on the field. They can access data like a client’s preferences, watch inventory levels, and view past purchases. The information at their disposal will make sales staff more responsive to customer needs. Another example is offsite workers like miners. They don’t need to trudge up and down the field to get data; it will be at their fingertips from a mobile device.
Advances in Mobile Technology
Cell phones, tablets, and other mobile devices have advanced to become capable machines. Not only can they match desktops in terms of computing power, but they can tap into innovations like cloud, virtual reality, augmented reality, AI, and automation. The technology allows staff and clients to congregate over virtual projects. For example, a construction company can show a client a new design using AI and make adjustments in real-time.
Mobile technology can fulfill the need to work smarter, more efficiently, and remotely. Not only can companies become compliant with pandemic regulations, but they can advance their business resources to improve staff support and customer service.
Work with Export Portal
At Export Portal, we understand how difficult penetrating new markets can be. That’s why we have collaborated with different experts to keep you informed and updated. Check out our site today and learn more about how we can help you expand your business.